How to Set Up Your Business on Meta Business Suite

Are you overwhelmed by the daunting task of growing your business’s presence on social media? Tired of the only comments under your posts being bots? Do you wish there was a way to make the task of growing your business’s online presence more straightforward? Users can manage and track their online engagement across multiple platforms from one dashboard with the help of Meta’s Business Portfolio - previously known as Business Manager.

What is Meta Business Suite?

Meta Business Suite is a mobile and desktop app that connects your Facebook and Instagram business accounts. It’s a centralized space for Meta users to manage their Facebook, Instagram, Messenger posts, ads and communications and track their content performance. (Source: sproutsocial.com)

By using this tool, coworkers can collaborate centrally, schedule content for specific times, access a content creation dashboard called Business Suite, use analytics to optimize ads for a broader audience, and more. Setting up an account only takes a few steps, especially if you already have created a Facebook or Instagram page. Making a Portfolio account also allows you to fully utilize all of the features that Respire has to offer. By setting up a business portfolio, you can connect your profiles to social media management platforms such as Respired.io, enabling you to access more advanced features and a user-friendly UI.

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Setting Up An Account

Making a Portfolio account is remarkably simple and only requires a Facebook account to get started. Ensure you are using your business profile when setting up your account.

1. Head to the Meta for Business page to set up your account and click on get started. Then log into your business’s Facebook account. 
2. Enter your Full Name, Business Name, and business email address and you're taken to your Meta Suite portal. You can switch from Suite to Portfolio by opening Settings and clicking Business Settings. This will take you to the Portfolio dashboard. 

1. In the Suite desktop you can link your Instagram account by selecting Settings and then Business Assets. Make sure to link Facebook and Instagram accounts if you are using both. Click Add Assets and select Connect your Instagram Account. After reviewing the terms select Claim Instagram and then log-in to your Instagram account. Please be aware that if you’re inking a personal instagram account it will convert into a professional one

1. Continue setting up your Portfolio account with ad manager and analytics if you would like. If you plan on using Respired.io you may view your analytics on the platform.

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How to Add Accounts (Assets) To your business portfolio

1. Click on the Pages tab and then press Add.

1. If you don’t have anything created click Create a new Page to open the Suite platform.
2. If you already have one created, click Add a page, copy-paste the URL link of your account, and select Add page.

1. If you want to add somebody else’s page choose Request access to a page and undergo the same steps from the previous point. 

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Now that you’ve set up your Portfolio account let’s go over some of its key features.

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Ads Manager- Using this tool users can set up advertisements to run simultaneously across platforms such as Facebook, Instagram, and WhatsApp.

Events Manager - This feature enables users to monitor and track their audience's interactions with their content, providing various data sets for analysis. It can also track engagement on third-party platforms.

Meta Business Suite- A content creation tool that empowers users to create and share their content with Facebook and Instagram.

Commerce Manager- Gives the ability to control and alter a product catalog as well as organize sales.

Insights- A place for users to look at information as well as analysis of their content and its relationship with engagement.

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Linking Your Portfolio Account to Respire

Follow these instructions to link your profile to Respired.io. If you would like to watch a video instead, watch How to link your profile to Respired.io

1. Go to the Channels Page by clicking the Channels button on the sidebar or navigate to the section in the Settings menu.

1. Connect the account you want to link, we support Facebook (which includes Portfolio), Instagram, and LinkedIn. Once you're redirected to login on the platform you are connecting to, sign in and select the profiles you would like to connect.

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1. Give Respire permission to access your account and click Save.

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Your account is now linked to Respire. You may now post to and receive analytics from the account you connected. Repeat this for any other account you wish to connect. By connecting Respire to other social media platforms you can take full advantage of our powerful content scheduling capabilities. Respire provides on brand ideas and captions, and automates simultaneous posting of content across multiple platforms. With Respire, you can take more control over your business’s digital presence than ever before.

If you would like to try out respire for yourself, sign up for a free trial here.

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